Elyse Ingham

Digital Marketing Leader

While the old adage “there is no such thing as bad press” may be debatable, it is my belief there is one true cardinal sin in marketing; the act of being boring.

For over 10 years, I built a business as a one-woman marketing team for hire, aka HoopSkirt Media. I fell into a niche of B2B SaaS companies, targeting home builders and trades businesses. In 2021, I took these skills to Simpro, field service software, and created a specialty, more or less.

Along the way I started to understand the customer. Here’s what I learned – our customers have no time, so why are we writing long emails? They have limited budgets – so why aren’t we more targeted with our up-sell efforts? They are decisive – so why are we bogging them down in long sales cycles?

That’s my focus: creating buying journeys for customers that are targeted, efficient and, dare I say it, a little fun. Sure I use technology to get there. I mean, MarTech these days is pretty slick. I have strong experience in Salesforce Account Engagement to better automate the buyer experience and send the right message at the right time. Additionally, I focus on conversion rate optimization on landing pages and creating cohesive experiences from paid ads, to landing page to post-form fill email nurture.

The conclusion? We can use technology to help us be better marketers, but the best marketers really know their audience and that’s where you will find I truly excel.

Skills

Work History

Education

When I’m not working…

I enjoy sewing, yoga, violin and creating most forms of art. Former Colorado mountain girl turned Aussie beach goer.