While the old adage “there is no such thing as bad press” may be debatable, it is my belief there is one true cardinal sin in marketing; the act of being boring.
For over 10 years, I built a business as a one-woman marketing team for hire, aka HoopSkirt Media. I fell into a niche of B2B SaaS companies, targeting home builders and trades businesses. In 2021, I took these skills to Simpro, field service software, and created a specialty, more or less.
Along the way I started to understand the customer. Here’s what I learned – our customers have no time, so why are we writing long emails? They have limited budgets – so why aren’t we more targeted with our up-sell efforts? They are decisive – so why are we bogging them down in long sales cycles?
That’s my focus: creating buying journeys for customers that are targeted, efficient and, dare I say it, a little fun. Sure I use technology to get there. I mean, MarTech these days is pretty slick. I have strong experience in Salesforce Account Engagement to better automate the buyer experience and send the right message at the right time. Additionally, I focus on conversion rate optimization on landing pages and creating cohesive experiences from paid ads, to landing page to post-form fill email nurture.
The conclusion? We can use technology to help us be better marketers, but the best marketers really know their audience and that’s where you will find I truly excel.
Skills
- B2B SaaS Digital Marketing
- Campaign Management
- Email Marketing & Automation
- HTML, CSS
- Lead nurture
- Salesforce Account Engagement (Pardot)
- Salesloft
- Team management
Work History
Email Marketing Manager, Simpro
October 2021 – Current
Digital Marketing Manager, Hoopskirt Media
June 2011 – October 2021
Operations Manager, New Venture Lab
April 2010 – May 2011
Education
Bachelors of Business Administration; Marketing and Entrepreneurship
2011, Gonzaga University
Honors
Hogan Entrepreneurial Leadership Program
When I’m not working…
I enjoy sewing, yoga, singing and creating most forms of art. I also chase around my two kids, dog, cats, bunny and husband at our home on the Colorado Front Range.
